ACCREDITED SKILLS PROGRAMME
Identify Product Features, Advantages and Benefits to the Customer
Learners will be taught how to identify and solve problems pertaining to the identification of the needs of the customer. They will learn how to organise oneself and one`s activities to have alternative features, advantages and benefits in the event of current one`s being rejected by the customer. They will also learn the importance of collecting, organising, and critically evaluating information to assist in the identification of customer needs so that product features, advantages and benefits match customer requirements. Learners will learn how to communicate effectively when presenting features, advantages and benefits which match customer requirements; and they will be taught how to be culturally sensitive across a range of social contexts during the presentation of product features, advantages and benefits so that these are acceptable to individuals with varying cultural backgrounds.
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