The CBP Marketing course is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction and performance of an organization or business. If a practical approach to marketing in any environment is what you need, then this is the course for you.
The first part of the course introduces the challenges of marketing and teaches some of the essential skills needed to address these challenges and be successful at marketing. It also gives direction as to how to develop a marketing plan, understand consumer behaviour, assess both the product and the market, segment a market, and instruct students about the importance of positioning. Students will learn how to create an effective marketing strategy.
The second part of the course covers the importance of effective communication with potential and current customers, and setting appropriate communication goals. It also gives direction regarding product presentation, pricing and distribution. Finally, the course instructs students about technology in marketing, including the use of web sites, e-mail marketing, search engine and social media marketing.
After completing this Marketing course, students will understand why and how marketing affects business and be able to implement a successful marketing plan of their own.