Marketing Ethics and Code of Conduct

Duration

This programme is run over 2 days.

Delivery Method

Training times can be arranged according to your date and times requirements, delivered virtually or on-site at your premises by one of our professional facilitators.

Who Should Attend

This programme is intended for candidates in the Marketing Environment. The aim is to equip them with the skills and knowledge to be able to prepare marketing information which comply with legal requirements around Codes Of Conduct as well as identifying ethical issues in marketing.

Who Should Attend

Learners should be competent in Mathematical Literacy and Communication at NQF level 3 or equivalent.

Unit Standards

Instill in oneself a personal marketing culture NQF Level 4 (4 credits)
(252209)

Learning outcomes:

• Identify and define what is marketing
• Identify marketing principles and concepts
• Explain the benefits of instilling a marketing culture in myself
• Persuade others of the benefits of a marketing culture

Comply with legal requirements and organisational and professional codes of conduct NQF Level 4 (4 credits)
(252216)

Learning outcomes:

• Prepare marketing documentation which is compliant with legal requirements
• Describe codes of conduct
• Adhere to professional and organizational code of conduct

Comply with organisational ethics NQF Level 4 (4 credits)
(252217)

Learning outcomes:

• Describe the code of conduct and ethical issues.
• Adhere to code of conduct
• Identify and understand the ethical issues in the organisation