Marketing Strategies

Duration

This programme is run over 3 days.

Delivery Method

Training times can be arranged according to your date and times requirements, delivered virtually or on-site at your premises by one of our professional facilitators.

Who Should Attend

This programme is intended for candidates in the Marketing/Sales Environment. The candidates will be provided with skills and knowledge to be able to position and promote products that meet customer needs and gain an understanding of how the competitive environment works.

Who Should Attend

Learners should be competent in Mathematical Literacy and Communication at NQF level 3 or equivalent.

Unit Standards

Demonstrate an understanding of product positioning NQF Level 4 (4 credits)
(252206)

Learning outcomes:

• Describe and explain product positioning strategies
• Explain position of the product in relation to the market
• Explain and describe product life cycles

Demonstrate an understanding of the target market NQF Level 4 (4 credits)
(252203)

Learning outcomes:

• Describe market segmentation and market segmentation processes
• Explain positioning strategies for chosen segments
• Explain market segmentation in relation to the marketing mix

Deal with brand, product and service promotions NQF Level 4 (4 credits)
(252202)

Learning outcomes:

• Evaluate brand, product and service promotion opportunities
• Co-ordinate brand, product and sales promotion
• Evaluate brand, product or service promotions

Demonstrate an understanding of the competitive environment and product positioning NQF Level 4 (6 credits)
(252211)

Learning outcomes:

• Collect information on competitor's products and services
• Explain the nature and the extent of a competitive environment
• Describe and explain product positioning
• Explain and describe the stages of the product life cycle