ACCREDITED SKILLS PROGRAMME

Understanding Marketing

Overview Duration Delivery Method Prerequisites Unit Standards

Overview

This programme is designed to assist learners in defining marketing pertaining to SMMEs and how market segmentation, positioning and the competitive environment impacts the SMME. They will also be able to seek and resolve customer service problems in SMMEs. Learners will be able to develop an understanding of the way market mechanisms operate in a new venture. The programme will also address the economic realities of South Africa and the role new ventures play in job creation.

Duration

Delivery Method

Prerequisites

Unit Standards

Explain marketing for SMMEs NQF 5 (6 credits)
(115857)

Learning outcomes:

Identify and define marketing within the SMME environment.
Describe market segmentation and market segmentation processes for SMMEs.
Explain positioning strategies for chosen segments.
Explain the nature and the extent of the competitive environment for SMMEs.
Maintain customer satisfaction and relationships.

Demonstrate an understanding of the function of the market mechanisms in a new venture NQF 4 (5 credits)(263514)

Learning outcomes:

Explain the free market system in terms of perfect and imperfect competitive markets.
Analyze the interaction of demand and supply in price determination.
Analyze the factors that influence economic activity.
Describe the development and significance of markets.

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