ACCREDITED SKILLS PROGRAMME
This programme is designed to assist learners in defining marketing pertaining to SMMEs and how market segmentation, positioning and the competitive environment impacts the SMME. They will also be able to seek and resolve customer service problems in SMMEs. Learners will be able to develop an understanding of the way market mechanisms operate in a new venture. The programme will also address the economic realities of South Africa and the role new ventures play in job creation.