ACCREDITED SKILLS PROGRAMME

Who Should Attend

This programme is intended for learners who are working within a marketing environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Sales. This programme will also add value to learners that would like to start their own business.

Duration

This programme is run over 2 days.

Delivery Method

Training times can be arranged according to your date and times requirements, delivered virtually or on-site at your premises by one of our professional facilitators.

Prerequisites

• Matric or NQF Level 4 equivalent or
• National Certificate in Marketing or
• Customer Management

Unit Standards

Identify Product Features, Advantages and Benefits to the Customer NQF 5 (10 credits)
(10045)

Learning outcomes:

1. Identify needs of the customer

• Customer needs are identified.
• Significant factors in relation to developing customer relationship are established and developed.
• Customer buying motives are identified to link product features, advantages, and benefits to them.
• Customer needs in terms of product quality; price and usage are identified and assessed.

2. Present features, advantages and benefits to the customer

• Presentation of the features, advantages and benefits are in accordance with customer need established.
• Credibility is established of the seller and organisation through the quality of the presentation
• Major features of the products are established and presented that emphasise advantages and benefits in relation to identified needs.
• Customer's responsiveness to the features, advantages and benefits is assessed to evaluate their acceptance.

3. Demonstrate features, advantages and benefits

• Demonstration of features, advantages and benefits match clients needs.
• Demonstration is carried out in accordance with operating instructions and highlights product features, advantages and benefits.
• Demonstration is consistent with the sales client's needs for and uses of the product.