Marketing Information

Duration

This programme is run over 2 days.

Delivery Method

Training times can be arranged according to your date and times requirements, delivered virtually or on-site at your premises by one of our professional facilitators.

Who Should Attend

This programme is intended for candidates in the Marketing Environment. The aim is to equip them with skills to be able to identify, gather and combine marketing information for dissemination as well as the ability to identify potential customers.

Who Should Attend

Learners should be competent in Mathematical Literacy and Communication at NQF level 3 or equivalent.

Unit Standards

Monitor marketing information flow and collect and process marketing data NQF Level 4 (4 credits)
(252204)

Learning outcomes:

• Identify marketing information sources pertaining to the job
• Gather external data for information purposes
• Combine and disseminate information to marketing decision makers according
  to organizational policies
• Monitor and review marketing information processes

Identify potential and existing customers of the business NQF Level 4 (4 credits)
(252193)

Learning outcomes:

• Demonstrate an understanding of the importance of accurate customer information
• Demonstrate an understanding of the marketing database
• Identify prospective and existing customers
• Collect customer information in accordance with database requirements