ACCREDITED SKILLS PROGRAMME

Understanding Marketing

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Overview
Overview
Overview

This programme is designed to assist learners in defining marketing pertaining to SMMEs and how market segmentation, positioning and the competitive environment impacts the SMME. They will also be able to seek and resolve customer service problems in SMMEs. Learners will be able to develop an understanding of the way market mechanisms operate in a new venture. The programme will also address the economic realities of South Africa and the role new ventures play in job creation.

Duration
Prerequisites
Unit Standards
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Accredited Skills Programmes

Communication and Numeracy

Computer Literacy

Business and Office Administration

Business Etiquette and Ethics

Business Writing Skills

Frontline Reception Etiquette

Planning and Coordinating Business Meetings

Report Writing Skills

Introduction to Computers

Microsoft PowerPoint

Microsoft Access

Microsoft Excel

Microsoft Outlook

Microsoft Word

Using the Internet

Call Management

Customer and Sales Techniques

Performance and Coaching

Service Levels and Statistical Data

Supervisory Activities

Team Performance and Safety Awareness in the Workplace

Time and Stress Management

Customer Care

Human Resources Management

Diversity and Conflict Management

Create a Business Plan

Finance and Set Up a New Venture

Manage Staff

Research and Viability of a New Venture

Understanding Marketing

Supervise a Project Team

Close a Deal with a Customer

Customer Sales Management

Develop Customer Needs and Relationships

Identify Product Features, Advantages and Benefits to the Customer

Customer Care

Customer Service Skills and How to Conduct a Successful Meeting

Motivation and Leadership

Organisational Standards and Performance Monitoring

Performance Management

Presentation Skills

The Code Of Conduct And Customer Service Standards

Time Management

Work Readiness